As a Mortgage Lending professional, you know that growing your business is no easy task. Mortgage lenders have to invest time and money into marketing their services and making sure they are providing the best customer service possible. But how do you set the right expectations about what it will take to grow your mortgage lending company? Here is the "Emotional Timeline of Growth" to help make sure you set realistic goals for yourself:

Oblivious Enthusiasm

You’re a newcomer to the industry or maybe a seasoned veteran trying out new marketing strategies. Either way, this big change is exciting and all you can think about! You have no idea how it will work but are hopeful that there is something in store for your future here. You enter an unknown territory where everything seems vague and uncertain--even though deep down you are extremely excited. This phase of being uninformed may seem daunting at first because you know little to nothing about what to expect. The key takeaway here is that even if things don't go exactly as planned-you're not alone or without hope; take advantage of this time period while it lasts and understand why you are enthusiastic to begin with.

Informed Doubt

You don't seem to be seeing the results as quickly and easily as you anticipated. You're starting to realize that this might not have been a good idea after all, but your reasons for continuing are just too strong.

You started off with an optimistic outlook on what it will take in order to reach success; however, soon enough reality starts sinking in when you see how much harder things can get than they first seemed like. But regardless of these difficulties, there's still something inside yourself forbidding you from giving up completely- even if only because every time someone gives up their dream there is one less person who could actually make it happen!

Doom and Gloom

This is when things start feeling really scary for you. You might be thinking: "I spent all this money and I haven't made anything back yet. How could I be so stupid, I knew this wouldn't work. I'm gonna get fired for not producing enough, my spouse is gonna leave and take the kids, my life is OVER."

One of the most unpleasant feelings in business is when you realize that your strategy isn't working. It is cliche but truly nothing worth doing is ever going to be easy. It can be very tempting to just give up, but there's a difference between making appropriate adjustments and giving everything up for good. If you're relying on strategies that are not producing any results then it may be time to re-evaluate what’s going wrong with your approach so far - which could lead to some great ideas about how else this campaign might work!

Conscious Enthusiasm

There we go! After feeling like the bottom fell out you didn't fall as far as you thought you would and you pushed back through to the promised land. You’ve made the appropriate adjustments and are more educated about what it takes to succeed. The qualified leads and applications have been rolling in – even better than before. Now that you know you can deliver real results with a proven track record of success your confidence is back and better than ever, which means business has taken off lately because nobody knows how to get things done like YOU do!

All Around Success and Enjoyment

Congratulations! You got your commission check and it's bigger than it's ever been. What's even better is that your pipeline is absolutely full of qualified borrowers that next month should be even bigger! You have gained the confidence to know that you have a predictable flow of deals and now you scale up and finally reach the revenue goals you thought at one point would have been impossible. As long as you maintain the work ethic that got you here and keep improving your skills, the is nothing to get in your way.

What does this mean for you?

You’ve got to keep up the momentum and maintain your enthusiasm so that all of your hard work pays off. Here are a few specific points to consider as often as possible. Don’t get too comfortable with what you have achieved so far. Keep pushing yourself forward and don't forget how much more potential there is out there for you to reach! Believe in the hard work that has gotten you this far and make sure you stay positive no matter what, even when it feels like everything is against you.